Privacy and Cookie Policy

Introduction

This privacy and cookie policy explains how Activ Park, operated by FFWD Production SRL, collects, uses and protects the personal data of users of this website.

We are committed to respecting the privacy of our visitors and processing personal data in accordance with the General Data Protection Regulation (GDPR – EU 2016/679).

Data controller

The data controller responsible for processing data collected through this website is:

Activ Park
FFWD Production SRL
Chemin du Petit Bois
4960 Malmedy – Belgium

Email: info@activpark.be

Personal data collected

We only collect personal data necessary for the proper functioning of the website and the management of user requests.

The data that may be collected includes:

first and last name
email address
phone number
information provided through contact or booking forms
information required to manage a booking or activity
technical browsing data (IP address, browser type, visited pages)

This data is either voluntarily provided by the user or collected through certain website analytics tools.

Purpose of data processing

Personal data is used only in the following cases:

responding to requests sent through forms
managing bookings and activities
customer follow-up
improving the functioning of the website
analysing website traffic
measuring the effectiveness of our advertising campaigns

We do not sell or rent personal data.

Use of a CRM

Information submitted through forms may be stored in our CRM system Teamleader in order to manage:

information requests
bookings
customer follow-up

Teamleader acts as a data processor and complies with GDPR requirements.

Marketing and analytics tools

We use certain tools to analyse the use of the website and improve our advertising campaigns.

Google Analytics may be used to obtain anonymised statistics about website traffic, such as pages visited, duration of visits or geographical origin of visitors.

Google Ads may use cookies to measure the effectiveness of our advertising campaigns.

The Meta Pixel (Facebook and Instagram) may be used to analyse the performance of our advertising campaigns and improve the relevance of the ads displayed.

These tools may place cookies on your device only after your consent.

If you subscribe to our newsletter, your email address may be used to send you information about Activ Park activities, offers or news.

Newsletter distribution may be managed via a specialised platform such as Mailchimp or Brevo acting as a data processor.

You can unsubscribe at any time via the unsubscribe link included in each email.

Contact and booking forms

When you use a form on our website, particularly a contact or booking form, the information provided is used only to:

process your request
organise your booking
contact you if necessary

This information is never used for commercial purposes without your consent.

Cookies

The Activ Park website uses cookies to improve the user experience and analyse website traffic.

A cookie is a small file stored on your device when visiting a website.

The cookies used may include:

cookies necessary for the functioning of the website
analytics cookies (Google Analytics)
advertising cookies (Google Ads, Meta Pixel)

During your first visit to the website, a cookie banner allows you to accept or refuse certain cookies.

You can modify your preferences at any time via your browser settings or through the website’s cookie manager.

Data sharing

Personal data is never sold.

It may be processed by technical service providers necessary for the operation of the website, including:

the website hosting provider
the Teamleader CRM
analytics and advertising tools
newsletter sending services

These providers act only within the scope of the services provided and are subject to GDPR obligations.

Data retention period

Personal data is stored only for the time necessary to achieve the purposes for which it was collected.

In general:

contact data is stored for the time necessary to process the request
data related to a commercial relationship may be stored in accordance with legal obligations
statistical data is stored according to the retention periods defined by the tools used

Data security

We implement technical and organisational measures to protect personal data against:

unauthorised access
modification
disclosure
loss

Your rights (GDPR)

In accordance with the GDPR, you have the following rights regarding your personal data:

right of access
right of rectification
right of erasure
right to restriction of processing
right to object
right to data portability

To exercise these rights, you can contact us at:

info@activpark.be

We will respond to your request within a maximum of one month.

Policy updates

Activ Park reserves the right to modify this privacy and cookie policy at any time in order to comply with legal or technical developments.

The applicable version is the one published on the website.